New campaign encourages older people to make the most of free bus travel

Older and eligible disabled people are being urged to make the most of free bus travel to meet friends, connect with nature and visit new places this summer, through a new government campaign launched on 15 July 2023.  

The new ‘Take the Bus’ campaign is targeting people aged 66 and above, and disabled people who are eligible for a concessionary pass, to encourage them to use the free bus travel available.

The move comes as statistics show concessionary journeys are down by more than a third since before the COVID-19 pandemic. The campaign reminds passholders of the benefits of using bus travel, including staying active, visiting new places, taking up hobbies and seeing friends and family – while saving money on travel.#

Along with the government’s £2 bus fare cap scheme, the campaign aims to get more people using the bus to help reduce congestion and emissions while supporting the bus industry and helping grow the economy.

Read the full story: New campaign to boost free bus travel this summer

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